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International Broadcasting

The Broadcasting Board of Governors oversees U.S. government broadcasting around the world.  The BBG’s mission is to inform, engage and connect people around the world in support of freedom and democracy.


Business Situation

The BBG required tracking of their programing and marketing system so as to better manage their stations and programs.



InfoStrat has implemented a Microsoft Dynamics CRM Online solution that tracks broadcast programming at various sites (known as affiliates), along with contracting and marketing information.  It provides a centralized tool for managing Stations and Transmitting Locations. The system tracks affiliates by Target Region and Country and has streamlined the process of evaluating all the affiliates and the programs / rebroadcast programs they air as well as the owners of those affiliates and their contacts.


The Results
  • Coordinated stations and transmitting locations

  • Streamlines evaluating affiliates and programs they rebroadcast

  • Easy to determine owners of affiliates and contacts

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